EMyth Revisted

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

From the moment I started this book I couldn't put it down and it immediately became one of my 'reference forever' books. Michael Gerber, the author, takes you through a pie shop owner's journey of feeling burnt-out, running around doing everything herself despite having staff to opening a small chain of shops. Along the way Michael dots the story with other case studies, from which you can pick up lessons with every single one.

Although dealing with the operational side of running a business this is written as story rather than a reference book, so it keeps you interested all the way through. It engaged me so much I was delighted to find that E-myth had a coaching programme, and as of March 2016 I will be able to personally help other businesses find that a-ha moment when goals and stratagies become clear and teh real journey begins.

You can read the first chapter here...

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