 I was gobsmacked at the simplicity of this article. Using the likes of the mighty Amazon to go 'Data-Mining' for the language that your ideal prospective customer might use, which in turn will help you to relate better, and ultimately make sales.
This article really struck a chord with me. I had been making a short set of videos with my friend Caroline (Elegant Originals of the textile artistry fame ;-) xx ) as we wanted to try something a little different while promoting other's businesses. I asked her about some of the things she had to get accomplish etc while getting her business off the ground.
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