Amanda tells us about her niche wedding dress business where you can get a sample dress for less.... and keep it secret until the big day...
Amanda McFern's wedding secret
One of Amanda's Shop Displays
Amanda lets us take a peek behind the scenes of her secret niche business. We never knew there was a 'Secret Bride' market, but once Amanda explained it kinda makes sense and I can see it being a good USP for her business, that coupled with the fact that that if the dress fits you can take it away that day. Definitely a Unique Selling Point!